Most of the online sellers make themselves ragged with search engines regularly varying their algorithms. Nevertheless, there are many formulas that remain the same through out the time of search engines. However, you can apply these simple steps to enhance your placement:
* Do not be too fast to alter domain names. Search engines have a waiting period delay for indexing any new URL - it can take up to 6 months for your keyword phrases to begin showing up in the searches.
* Build your site for your potential customers, not the search engine bots. Always look at what impression your web page leaves with your users - you'll create a better domain that the search engines will be attracted to.
* Research your keywords. Everything else you do will revolve around the keywords you choose, so it's essential you choose the best keyword phrases. WordTracker.com and KeywordDiscovery.com are two information databases that indicate to you what keywords people are searching for and indicates keywords you can utilize.
* Create and categorize your web page design and navigation based on your keyword phrases. Your homepage had better be designed for the more general keywords¦ Your inner site pages had better be designed for the specific keywords. If you can, use keywords as your page names.
* Build your site to be "spider" friendly. Search engines send out "bots " to collect information about your URL so they better know how to rank your site in the results.
¢ Build your navigation links using HTML, not JavaScript Bots can't read JavaScript and won't be able to read your information.
¢ Do not utilize Flash when creating your web pages - this creates nothing for the bots to accumulate. If search engines can't decrypt your site, they can't classify your URL.
¢ Take care to be sure your website is HTML, not a graphic of text. Your website may look like text. But if you have a text image, all the bots will view is a blank site.
* Label your internal text links. Among the text links in your page, take advantage of using the keyword that describes the page URL you're going to.
You shouldn't be tied to any one keyword phrase. Optimize for all the relevant keywords. If you can rank highly for a good amount of the keyword phrases, they're going to total up to a lot more than just one keyword that you believe is the good big money one.
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